

Prime's Hydration sports drink (which contains electrolytes and no caffeine) was launched in 2022 with an intense marketing campaign. While the Prime website specifies the energy drink is intended for those 18 and older, the brand has become a status symbol at schools. While caffeine is safe for adults to consume in moderation, too much of it can cause health problems that range from mild (jitters, anxiety) to serious (rapid heart rate, dehydration, even death in extreme cases).Īnd kids are particularly susceptible to caffeine's effects, with current guidelines suggesting there is no safe amount of caffeine for kids under 12, according to the Cleveland Clinic. BODYARMOR Sports Drink, Variety Pack, 16 fl oz, 20 ct Potassium-packed electrolytes Antioxidants & vitamins Coconut water Variety includes: Strawberry. Products launched under the brand include: Sports, 'Lyte' Sports, 'Edge Sports,' and 'SportWater'. It often indicates a user profile.įederal regulators are scrutinizing the wildly popular energy drink Prime, backed by superstar YouTubers Logan Paul and KSI, following reports that the beverage is a hot commodity among children who could be at risk from the high caffeine content. BODYARMOR is an American sports drink brand owned by The Coca-Cola Company. Grandet says BodyArmor is likely to be a nice tailwind.

Account icon An icon in the shape of a person's head and shoulders. According to recent Nielsen data, sales of BodyArmor have surged 52 in the past 12-weeks and holds a 19 share of the sports drink market.
